the Faculty of Pharmacy organized an interactive lecture about digital marketing and its reflection on the pharmaceutical sector on Wednesday 21/12/2022. The lecturer, Dr. Wala’ Gammoh, reviewed the global development in digital marketing and how to bridge the gap between digital programming and business management. The lecture also showed that the pharmaceutical sector will witness great development in the field of digital marketing in the future. It is noteworthy that Dr. Gammoh holds a Bachelor's degree in pharmacy from the University of Jordan and a master's degree in digital marketing from the  IE university Spain, which is ranked among the top 300 universities in the world and has worked for international pharmaceutical companies.