In some developed countries, pharmacy curricula also have been changed by incorporating pharmaceutical sociology components, i.e. social pharmacy, to provide pharmacy undergraduates with more opportunities and exercises that promote constant interaction with communities.
Pharmaceutical business career fields include market access, drug stores (distribution and agency), sales and marketing, product management, drug information, export, training (product knowledge, selling skills), marketing services and support, and regulatory affairs.
The following new courses were introduced for students who are looking to work in the business filed of pharmacy either by working as medical representative career path way through export to marketing director or business development manager, regulatory affairs officer, pharmacy organization (factory, drug store, outlet, research and training centre…etc):
- Principles of Business for pharmacy:This course discusses the main principles of business: marketing, economics, management, accounting and finance in a simple and comprehensive way, their need & applications in pharmacy.
- International pharmaceutical regulatory affairs in which students were informed about principles of checking lists of international guidelines such as European Union and the US Food and Drug Administration used in preparing drug registration files for free selling (e.g. ICH guidelines). Also introduces local and regional medications’ pricing reference countries.
- Advanced pharmacoeconomics: this course discusses basic and applied concepts of pharmacoeconomics and how to design cost effectiveness studies for healthcare interventions in order to inform decision-makers in comprehensive health planning and efficient use of available resources in providing quality health care service. In addition, learning the applications of technical evaluation and pricing policies for drugs. At the end of the course, students are required to present, analyze and criticize an international pharmacoeconomic evaluation publication regarding its adaptation to the local setting.
- Health policy and management: studying the basic principles of management, including organizational structure, job description, planning and organizing, as well as defining and specifying goals for preparing and implementing health policies, managing personnel in a predetermined time lined good governance, followed by periodic performance evaluation and make corrective measures accordingly.
- Pharmaceutical promotion: studying marketing and promotional mix elements from a pharmaceutical perspective, including personal selling techniques for sales call steps and skills. Introducing pharmaceutical marketing strategies, analysis of the marketing environment, its impact on future marketing planning as well as identifying doctors’ types & behaviors and how to deal with them will be introduced in this course. Furthermore, to prepare pharmaceutical marketing plans and their applications in Jordan market.
- Health services marketing: studying the basic concepts of marketing services and international marketing. This course introduces marketing strategies for health services in different health organizations both in primary and secondary health centers and hospitals. In addition preparing plans for marketing health services in order to improve patients’ health care and quality of services.
- Accounting and financial management for pharmacy: studying the basic concepts of accounting & finance and its applications in managing pharmaceutical organizations’ business. This course introduces the accounting and financial programs used for inventory management, procurement, future planning and investment opportunities. Moreover, preparing and analyzing main financial data, customer financial statements and budgets in a simplified way.
Unique courses for both tracks: All and above, and for both tracks, another two courses must be taken consequently in the last semester:
- Specialized training in either pharmaceutical business or industrial pharmacy: in which each student spend 15 effective weekly specialized training hours for 14 weeks in any field of the tracks based on a preset program and under the supervision of a faculty member.
- Graduation project in either pharmaceutical business or industrial pharmacy: Under direct supervision of a faculty specialized member, students will perform a full applied scientific research in one of the track fields including presenting the work and submitting a technical report based on scientific methodology followed by oral discussion. The latter will develop innovation and assist students to smooth entrance to work market. Last but not least, special topics in pharmaceutical business or industrial pharmacy elective courses were also available as a selected specialized topic(s) pre chosen by the faculty member, announced to students before registration after been approved by the department council in which students will be introduced to the latest scientific developments related to the topic(s).